Royal Vienna was a porcelain factory which was founded in 1717 by Claudius Innocentius Du Paquier. During the initial years, the porcelain factory found it very difficult due to massive economic problems which led to the resignation of its most valued employees. The factory produced chinoiserie which followed the Messien trend, it also produced Viennese baroque style potteries, and various other porcelain. When Paquier ran into financial crisis, he sold the pottery company to the royal family in Austria. Porcelain wares produced by Paquier unmarked. However, the Royal family began to mark porcelains that they produced the shield mark. Presently, some refer to it as a beehive mark. The Royal family made attractive porcelain wares that were hand decorated. 
The term is also seen used to a porcelain painting that gained fame during the late nineteenth and early twentieth century. This painting style was commonly used to paint plates.